Canyon Yard Ltd ("we", "our", "us") is committed to protecting and respecting your privacy. This policy explains how we collect, use, and safeguard your personal information when you use our website and services.
1. Information We Collect
We may collect and process the following data about you:
- Identity Data: Full name, date of birth, driving licence details
- Contact Data: Email address, postal address, telephone numbers
- Financial Data: Payment card details (processed securely via third-party providers)
- Technical Data: IP address, browser type, device information, pages visited
- Usage Data: Information about how you use our website and services
- Marketing Data: Your preferences for receiving marketing communications
2. How We Collect Your Information
We collect information through:
- Direct interactions when you make enquiries, bookings, or create an account
- Automated technologies including cookies and similar tracking technologies
- Third parties such as credit reference agencies and driving licence verification services
3. How We Use Your Information
We use your personal data for the following purposes:
- To process and manage your vehicle hire bookings
- To verify your identity and driving credentials
- To communicate with you about your bookings and our services
- To comply with legal obligations including DVLA checks
- To improve our website and customer experience
- To send marketing communications where you have consented
- To detect and prevent fraud
4. Legal Basis for Processing
We process your personal data on the following legal bases:
- Contract: Processing necessary to fulfil our hire agreement with you
- Legal obligation: Processing required to comply with law
- Legitimate interests: Processing necessary for our business operations, provided your rights don't override these interests
- Consent: Where you have given clear consent for specific purposes
5. Data Sharing
We may share your personal data with:
- Service providers who assist with booking management and payment processing
- Insurance providers for cover verification and claims
- DVLA and driving licence verification services
- Professional advisers including solicitors and accountants
- Law enforcement agencies where legally required
We do not sell your personal data to third parties.
6. Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected. Typical retention periods:
- Booking records: 7 years after hire completion
- Marketing preferences: Until you withdraw consent
- Website analytics: 26 months
7. Your Rights
Under data protection legislation, you have the right to:
- Request access to your personal data
- Request correction of inaccurate data
- Request erasure of your data in certain circumstances
- Object to processing of your data
- Request restriction of processing
- Request data portability
- Withdraw consent at any time
To exercise these rights, contact us at [email protected].
8. Data Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These include encryption, secure servers, and staff training.
9. International Transfers
Your personal data is primarily processed within the United Kingdom. If we transfer data outside the UK, we ensure appropriate safeguards are in place in accordance with data protection legislation.
10. Contact Us
For any questions about this privacy policy or our data practices:
Canyon Yard Ltd
Unit 7, Princes Dock Business Centre
Waterloo Road
Liverpool L3 0BQ
Email: [email protected]
11. Complaints
You have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe your data protection rights have been infringed. Visit ico.org.uk for more information.
12. Policy Updates
We may update this policy periodically. Significant changes will be notified via our website or direct communication. We encourage you to review this policy regularly.